Maserati Debuts at the 2024 Monaco Yacht Show

In a significant milestone, Maserati made its debut at the Monaco Yacht Show (MYS) 2024. Held annually in Port Hercules, the MYS attracts a global audience of yacht owners, maritime enthusiasts, and luxury brands, all eager to showcase their latest advancements.

Maserati's entry into this elite space marked a bold new chapter for the iconic Italian brand, known for its luxury sports cars. By presenting its all-electric creations, Maserati signaled its commitment to combining high performance with sustainability, echoing a global shift toward eco-friendly luxury.

At the heart of Maserati's showcase at MYS 2024 were two groundbreaking models: the TRIDENTE powerboat and the GranCabrio Folgore, the brand's first all-electric luxury convertible.

These two innovations demonstrate Maserati's ambition to go beyond the automotive world, blending its heritage of speed and style with cutting-edge technology designed for the future.

The TRIDENTE Powerboat: Maserati's Bold Leap into the Maritime World

The TRIDENTE powerboat, developed in collaboration with Vita Power, is Maserati's most exciting venture into maritime technology. Built by Hodgdon Yachts, a leading name in carbon fiber boat construction, the 10.5-meter boat represents the perfect fusion of performance and luxury. Made from carbon fiber, TRIDENTE is agile and energy efficient. Its sleek design complements its high-speed capabilities, allowing it a cruising speed of 25 knots and a top speed of 40 knots.

One of the TRIDENTE's most impressive features is its 252 kWh battery, which delivers ample power for speed and endurance. The boat is designed to accommodate up to 10 passengers and offers a premium maritime experience.

The electric powertrain means zero emissions, aligning with global trends toward reducing the environmental impact of luxury products. By entering the maritime sector with an eco-friendly, high-performance vessel, Maserati has successfully expanded its brand into a new realm while staying true to its speed, innovation, and style DNA.

GranCabrio Folgore: The Future of Open-Air Driving

Alongside the TRIDENTE, Maserati also presented its all-electric GranCabrio Folgore at the show. As the first fully electric luxury convertible in the market, the GranCabrio Folgore is a testament to Maserati's forward-thinking approach. The car was showcased in an elegant Rose Gold exterior with a Titan Grey soft top.

Equipped with three electric motors powered by an 800-volt battery system, the GranCabrio Folgore delivers an exhilarating top speed of 290 km/h and can accelerate from 0 to 100 km/h in 2.8 seconds.

The car's impressive range of 447 kilometers (WLTP cycle) makes it suitable for both high-performance driving and longer journeys, blending power with practicality. With room for four adults, the GranCabrio Folgore provides ample space for the driver and passengers.

Inside, the vehicle features state-of-the-art technology, and the high-quality craftsmanship Maserati is known for. This all-electric convertible brings a new level of elegance to sustainable driving, offering a glimpse into the future of the luxury automotive industry.

Maserati's Vision for a Sustainable Future

Maserati's debut at the Monaco Yacht Show 2024 was about showcasing a vision for the future. As global luxury markets increasingly shift toward sustainability, Maserati is positioning itself at the forefront of this movement.

The TRIDENTE and the GranCabrio Folgore represent the brand's commitment to blending high performance with environmental responsibility. With plans to electrify its entire range by 2025 and transition to fully electric production by 2028, Maserati is setting new benchmarks for luxury brands looking to make a meaningful impact on the environment.

The Monaco Yacht Show provided the ideal platform for Maserati to make this bold statement. Known as one of the world's premier showcases for luxury, MYS 2024 offered Maserati the chance to show off its innovative models to an audience that values both performance and sustainability.