"An Emperor's Jewel" - A documentary on Bulgari Hotel Roma
Image: Bulgari
The name Bulgari is synonymous with fine jewelry and exquisite craftsmanship. The brand ventured into the world of hotels and resorts in partnership with Marriot in 2001. Since then, we've seen Bulgari hotels in major cities like Milan, London, and Japan.
Bulgari's history is intricately associated with Rome - The Eternal City. The brand's Greek founder, Sotirios Voulgaris, moved to Rome in 1881 and opened his first store in the city in 1884.
More recently, the brand has hosted many of its exhibitions in Rome and participated in various other activities here. Perhaps the company's most notable contribution to the city is the 2016 1.5 million euro renovation of the Spanish Steps.
Image: Bulgari
A year ago, Bulgari launched its hotel in Rome, offering the pinnacle of luxury accommodation you would expect. With its history so intricately linked to Rome, opening the hotel in the city is a significant milestone for the brand.
Consequently, it's no surprise that Bulgari commissioned a documentary about making the hotel a reality.
This captivating film offers a behind-the-scenes look at the meticulous creation of the Bulgari Hotel Roma, blending the rich heritage of Rome with modern luxury. Available on Amazon Prime Video, the documentary is a must-watch for those who appreciate the fusion of history, culture, and opulent design.
Image: Bulgari
The Story Behind the Documentary
"An Emperor's Jewel" takes viewers on a fascinating journey through the creation of the Bulgari Hotel Roma.
Directed by Andrea Rovetta and produced by Atomic Production, the documentary stars Bulgari Global Brand Ambassador Priyanka Chopra Jonas. It showcases the painstaking effort and extraordinary craftsmanship that transformed a historic building into a contemporary hospitality masterpiece.
Image: Bulgari
Architectural Splendor and Craftmanship
Located next to the Mausoleum of Emperor Augustus and only a few blocks away from the Spanish Steps, the Bulgari Hotel Roma is a testament to Rome's majestic past and vibrant present.
The documentary highlights the architectural brilliance of Antonio Citterio and Patricia Viel, who seamlessly blend the ancient and the modern. The hotel's design respects the historical significance of its location while introducing contemporary elements.
Image: Bulgari
One of the documentary's central themes is the extraordinary craftsmanship involved in the hotel's creation. It delves into the intricate work of artisans who brought centuries of expertise to the project.
From the restoration of the building's façade to the detailed interior design, every aspect of the hotel reflects a dedication to excellence and an appreciation for Italian craftsmanship.
The documentary also features interviews with renowned Chef Niko Romito, whose culinary expertise is a vital element of the Bulgari Hotel Roma experience. His approach to fine dining, which emphasizes simplicity and quality, mirrors the hotel's understated elegance and luxurious comfort philosophy.
Image: Bulgari
"An Emperor's Jewel" is a narrative that draws a line between Rome's ancient heritage and its contemporary culture. The film explores how the Bulgari Hotel Roma embodies this connection, offering guests a luxurious stay deeply rooted in the city's rich history.
With narration from various people involved in the project, viewers gain a personal insight into the vision and passion behind it. Priyanka Chopra Jonas' presence adds a touch of glamour and authenticity, making the documentary both engaging and informative.
The documentary provides a unique perspective on the creation of one of Rome's most exquisite hotels, highlighting the meticulous attention to detail and the deep respect for cultural heritage that defines the Bulgari brand.
